So, we stumbled across a Shark Tank open casting call in Las Vegas right after the new year. We live/work in San Diego, so Vegas is only about a 5 hour drive. It felt like fate. We have made a ton of strides as a business in the last couple years, but we have a LONG way to go to be the leader in kids eye wear we want to be. I thought a Shark could help, and worst case scenario, I'd have a fun experience to blog about! Check out the quick video of how it went! While I obviously could not film myself pitching the producers, I included the rough text of my 1 minute pitch below so you can picture it. Hope you find it interesting, it was really fun to do! We won't know how we did for a long time, so now we just sit and wait!
Shark Tank Casting Call
Our Pitch (or close to it! Kind of a blur what exactly was said!)
Hi, I’m Scott, founder of Roshambo Baby. I am seeking a $X investment for X% of my company. Here’s the simple problem we solved: 50% of the lifetime UV damage done to your eyes occurs before the age of 10 years old. Despite that, the kids eyewear industry is full of cheap, breakable, frankly, ugly stuff largely made in China. It made me and my wife sad. We solved that by going to Italy and creating a line of baby, kids and matching adult sunglasses that can do this. [SHOW OFF HOW FLEXIBLE AND AWESOME THEY ARE!] Full damage and lens replacement guarantee, so light they float, certified safe for baby, BPA free, lead free, all that stuff. You can drive over these in your car and chances are they’ll be fine. Trust me, we’ve done it.
But that’s not the only reason I am here. The reason I have like permanent jazz hands about the unlocked potential of my company is because while our frames can also do this, they can also do this [PULL OUT A PAIR OF SHADES WITH A PRESCRIPTION LENS IN THEM!].... all of our frames are prescription friendly and kids can swap out their prescription lens for a new frame color every day if they want to! There is nothing quite like our product on the optometry market. We launched an affordable prescription fulfillment service on our website last year to rave reviews from parents. We are at the tip of an iceberg. Think Warby Parker for kids.
We are poised to take this innovative product to a wider audience. I want to be the market leader in kids eyewear because Little People Deserve Big People Shades. But I need a shark to get there.