News: april 2


By Scott Morris

Upgrade your child’s accessories with these cool pair of sunglasses! Enter to win one of three pair of ro sham bo sunglasses.

Designed specifically for babies and children’s use, abuse and love of putting things in their mouths, ro•sham•bo are so durable that they can be bent, stretched, pulled, stepped on (they have even been run over and survived!) and bounce right back to shape; even a thirty year old man can’t break them! ro•sham•bo shades come in baby, junior and adult sizes.

Even celebrities like Jamie King, Reese Witherspoon, Tiffany Hornton, and Courtney Lopez (aka Mrs. “AC Slater”) are fans of these high quality sunglasses for little people! ​ ro•sham•bo shades make the perfect stocking stuffer, gift for a new mom, or holiday gift guide item, and a percentage of proceeds go to autism research! In fact, the name “ro•sham•bo” is a reference to “rock, paper, scissors,” a game many special educators like to play with kids that need some extra quiet attention without disrupting a classroom.

Visit www.roshambobaby for more information. Watch Vimeo to see how to rock these shades.


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Adults with Autism

By Scott Morris

We are about more than the world's best baby sunglasses and kids shades here at baby. As you probably know, we also donate a portion of all proceeds to an autism charity based in our hometown of San Diego, the Autism Research Institute. We have a passion for this cause because we have autism in our family... owner Scott's adult cousin is severely autistic and will likely need assistance for some functions for the rest of his life. Despite being on the autism spectrum, he loves volunteering at a local animal shelter and even helps his dad with tasks at his construction business.

We wanted to dedicate some ink to the cause of supporting and shining a light on autism spectrum disorder in adults, because they are too often forgotten in the public dialogue. Some of the following is excerpted from a great article about the crisis of services for adults with autism recently published on WebMD.

An estimated one of every 88 children in the United States has an autism spectrum disorder, according to the U.S. Centers for Disease Control and Prevention. That means that 45,000 to 50,000 kids with autism turn 18 each year, says autism researcher Paul Shattuck, from Washington University in St. Louis.

"This is an impending health care or community care crisis," said Dr. Joseph Cubells, director of medical and adult services at the Emory Autism Center at Emory University in Atlanta. "The services that are available vary from state to state, but often the resources just aren't there."

Public schools are required to provide services to people with an autism spectrum disorder until they reach age 22, according to the National Alliance on Mental Illness. After that, the responsibility shifts to the person with autism and family members to find educational or employment opportunities and appropriate living arrangements.

But experts note that a shortage of necessary programs for adults with autism already exists and is likely to worsen as the increasing number of children who are being diagnosed with autism spectrum disorders grow into adults. Some adults on the spectrum are phenomenally successful, going to, and thriving in college and the workplace. But for many, navigating the world of employment can be a significant challenge. While some employers might be understanding, and some might even make certain accommodations, what employers are most concerned with is their bottom line -- making it all the more important for adults with an autism spectrum disorder to be placed in jobs that match their skills and interests.

Researchers have found that more than one in three adults on the autism spectrum had no engagement in education or employment for the first six years after high school. Those profoundly affected by autism generally end up staying with their families. Expensive, private options are often available but out of reach for many families. Services for housing options or vocational training are very hit-and-miss and there is a tremendous need for training about autism in the helping agencies.

That is where organizations like the Autism Research Institute can help. They provide training to people on the spectrum and their families, and even have job placement services to help them. We are hoping to make a small difference at some point too. If and when we get big enough to have employees, we are hoping to find an employee on the spectrum that can help us grow our business. We have no doubt that commitment could change the lives of us and our future employee.

As always, remember:

Little People Deserve Big People Shades & Families That Shade Together Stay Together.

Love, Scott, Julia & Baby Avery

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By Scott Morris

 Being a little blue never felt so good. You may have noticed there are a lot of people out there wearing blue today and tweeting selfies with the hashtag #LIUB for "light it up blue."                                                                          

 Today is World Autism Awareness Day, and even global landmarks like the Empire State Building and the Prince's Palace of Monaco are celebrating with special blue lights for the occasion. The United Nations declared April 2 World Autism Awareness Day in 2007, and we've been celebrating it ever since.

From last year, but you get the idea :)As you may know, we have autism in our family and have committed a portion of all our sales to support autism charity since our founding. Even our name relates: special education teachers tell us a calming game of can be a big help if a child needs a little extra attention. We are about more than just the world's best baby sunglasses, junior shades, and matching adult sunnies - we want to try to make a small difference in our community. That is why we support the critical work of the Autism Research Institute in our hometown of San Diego, California.

We have also committed to donating 100% of the proceeds from our special "This Shirt Supports Autism" shirts. Look good, do good. Win win. Please get involved supporting autism, you won't regret it! Added bonus that you get awesome baby shades at the same time.


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